What is The Importance of SEO Courses?

August 10, 2020

The importance of SEO courses as we know SEO is the base for Lead generation and ranking of a website. A good SEO course from a reputed Institute will help you to increase your SEO skills which will help you to achieve great success in your business. With the help of proper SEO training, you will be able to get on the first page of the search engine and will be able to generate more leads for your website.

What is Search Engine optimization (SEO) ?

Search Engine Optimization is a process of increasing the quality of website traffic by increasing visibility and ranking of a website or a webpage to the user of a search engine.

Search Engine Optimization process runs on a key aspect which is known as Keywords. Let's talk about key words. So basically Keywords refers to those words in your article content that make it possible for the users to find your website on any search engine.

Types of Keywords are as follows:

Primary keyword (Main Keyword).

Secondary Keyword.

Territory Keyword.

Types of Search Engine Optimization are as follows:

On page Search Engine Optimization (SEO).

Off page Search Engine Optimization (SEO).

1. On page:

On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines. On page SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects are as follows:

Meta Tag

Title Tag

Meta Description

Headings

Layouts

Domain Optimization

Image optimization

Content optimization

Robot. TXT

Sitemap.XML

Off page

Off page SEO refers to all the activites that is performed on websites of other authors.

Some of these activities are as follows:

Directory submission

Blog commenting

Social bookmarking

Forum submission

Guest posting

Article submission

What is the Importance of Search Engine Optimization (SEO) ?

Most of the businesses are engaged in lead generation through advertisements and by running campaigns but what if a business is not able to spend on Advertisements and marketing of their websites then they can simply spend more and more time on SEO. SEO is a very effective tool for lead generation. The more efforts are spend on SEO will give out better results. SEO results become strong over time. SEO results show 75% more organic traffic as compared to online marketing and advertisements. But if the website is not gaining any traffic even after spending efforts on SEO then it means the business is on a critical stage and there are 90% chances of a business shutdown.

Why SEO is one of the toughest aspects of Digital Marketing?

SEO is one of the toughest aspects of digital marketing because SEO is a time-consuming process. SEO is not a game of a few hours, it requires time and efforts. It requires time and efforts while working but it gives a great output which remains for a long period of time. The SEO results are not as quick as compared to marketing and advertisements. But SEO results are permanent. If is able to gain higher results in a short period of time from SEO then he/she must be engaged in some bad and unethical activities of SEO which lead to hazardous results like google will penalize the website if it will detect any unethical activity. In this developing age, Google is updating their software every day to prevent the search engine from these kinds of unethical activities. Moreover, Google detects the services and keywords they offer and prevent them before they come on top.

Importance of Search Engine Optimization courses

CONCLUSION

No doubt Search Engine Optimization is a key factor for lead generation and website ranking. But Search Engine Optimization requires time and efforts. But the one who has learned all the techniques of Search Engine Optimization from a reputed institute will be able to achieve top ranking in search engine and will be able to generate more lead for his/her business. There is a lot of importance of SEO courses if the person will complete the course from a reputed institute rather than completing the course from a fraud institute. Moreover Search Engine Optimization also helps in Website development and website desgining.

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